Ecommerce Product Dataset (Shopper Intelligence)

This dataset helps companies monitor consumer demand, analyze shopper behavior, and optimize search strategies to win in the Ecommerce world.

In order to set up the shopper intelligence API, please follow the instructions here, more information on Shopper intelligence can be found here.

The Ecommerce/Shopper datasets include:

  • Brands and categories
  • Top brands in category
  • Top products in category
  • Top keywords in category
  • Top products in brands
  • Top keywords in brands

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When generating a report, make sure all metrics are supported by same granularity as the requested report.

Example JSON

{
    "domains":[
        "amazon.com"
    ],
    "category_ids": [2335752011],
    "metrics":[
        "category_sales_performance_product_views",
        "category_sales_performance_units_sold",
        "category_sales_performance_revenue",
        "category_sales_performance_cvr"
    ],
    "start_date": "2022-09",
    "end_date": "2022-11",
    "granularity": "monthly",
    "response_format": "csv"
}
{
    "domains":[
        "amazon.com"
    ],
    "brands": ["Fisher-Price","Baby Einstein"],
    "metrics":[
        "brand_sales_performance_product_views",
        "brand_sales_performance_units_sold",
        "brand_sales_performance_revenue",
        "brand_sales_performance_cvr",
        "brand_sales_performance_revenue_1P",
        "brand_sales_performance_revenue_3P",
        "brand_sales_performance_units_sold_1P",
        "brand_sales_performance_units_sold_3P"
    ],
    "start_date": "2022-09",
    "end_date": "2022-11",
    "granularity": "monthly",
    "response_format": "csv"
}
{
    "domains":[
        "amazon.com"
    ],
    "brands": ["Fisher-Price","Baby Einstein"],
    "metrics":[
        "brand_sales_performance_top_products_units_sold",
        "brand_sales_performance_top_products_revenue",
        "brand_sales_performance_top_products_product_views",
        "brand_sales_performance_top_products_average_unit_price",
        "brand_sales_performance_top_products_reviews",
        "brand_sales_performance_top_products_rating"
    ],
    "start_date": "2022-09",
    "end_date": "2022-11",
    "granularity": "monthly",
    "response_format": "csv"
}
{
    "domains":[
        "amazon.com"
    ],
    "category_ids": [2335752011],
    "metrics":[
        "category_onsite_search_top_keywords_total_clicks",
        "category_onsite_search_top_keywords_organic_clicks_share",
        "category_onsite_search_top_keywords_paid_clicks_share",
        "category_onsite_search_top_keywords_top_brand",
        "category_onsite_search_top_keywords_top_brand_share"
    ],
    "start_date": "2022-09",
    "end_date": "2022-11",
    "granularity": "monthly",
    "response_format": "csv"
}

Categories and Brands

Table URL: https://api.similarweb.com/v3/batch/shopper/request-report

Primary keys:domain, category_id

Metric NameDescriptionSupported GranularityType
category_sales_performance_product_views, brand_sales_performance_product_viewsThe number of unique product views for the selected domain and category/brand.MonthlyInteger
category_sales_performance_revenue, brand_sales_performance_revenueThe amount of revenue generated by the selected domain and category/brandMonthlyInteger
category_sales_performance_units_sold, brand_sales_performance_units_soldThe number of units sold in the selected domain and category/brandMonthlyInteger
category_sales_performance_cvr, brand_sales_performance_cvrConversion rate is calculated by dividing unique purchases by product views in the selected domain and category/brandMonthlyDouble
category_sales_performance_revenue_1P, brand_sales_performance_revenue_1PThe amount of revenue generated in the selected domain and category/brand by first-party salesMonthlyDouble
category_sales_performance_units_sold_1P, brand_sales_performance_units_sold_1PThe number of units sold by the selected brand in the selected domain and category/brand by first-party sales.MonthlyDouble
category_sales_performance_revenue_3P, brand_sales_performance_revenue_3PThe amount of revenue generated in the selected domain and category/brand by third-party sales.MonthlyDouble
category_sales_performance_units_sold_3P, brand_sales_performance_units_sold_3PThe number of units sold by the selected brand in the selected domain and category/brand by third-party sales.MonthlyDouble

Top brands in category

Table URL: https://api.similarweb.com/v3/batch/shopper_brand_category/request-report

Primary keys:domain, category_id

Metric NameDescriptionSupported GranularityType
category_sales_performance_top_brands_product_viewsThe number of unique product views for the top brands in the selected domain and category. Query results include up to 80 brands.MonthlyInteger
category_sales_performance_top_brands_revenueThe amount of revenue generated by the top brands in the selected domain and category. Query results include up to 80 brands.MonthlyInteger
category_sales_performance_top_brands_units_soldThe number of units sold for the top brands in the selected domain and category. Query results include up to 80 brands.MonthlyInteger
category_sales_performance_top_brands_cvrConversion rate is calculated by dividing unique purchases by product views in the selected domain and category.MonthlyDouble

Top Products in Category

Table URL: https://api.similarweb.com/v3/batch/shopper_products_category/request-report

Primary keys: domain, category_id

Metric NameDescriptionSupported GranularityType
category_sales_performance_top_products_product_viewsThe number of unique views for the top products in the selected domain and category. Query results include up to 1,000 products.MonthlyInteger
category_sales_performance_top_products_revenueThe amount of revenue generated by the top products in the selected domain and category. Query results include up to 1,000 products.MonthlyInteger
category_sales_performance_top_products_units_soldThe number of units sold for the top products in the selected domain and category. Query results include up to 1,000 products.MonthlyInteger
category_sales_performance_top_products_average_unit_priceThe average unit price of top products in selected domain, and category. Query results include up to 1,000 products.MonthlyDouble
category_sales_performance_top_products_reviewsThe number of reviews for the top products in the selected domain and category. Query results include up to 1,000 products.MonthlyInteger
category_sales_performance_top_products_ratingThe rating of the top products in the selected domain and category. Query results include up to 1,000 products.MonthlyDouble

Top keywords in category

Table URL: https://api.similarweb.com/v3/batch/shopper_keywords_category/request-report

Primary keys:domain, brands

Metric NameDescriptionSupported GranularityType
category_onsite_search_top_keywords_total_clicksFor each keyword, the number of unique clicks on products in the selected domain, category and time frame. If a consumer clicked on the same product twice in the same 30-min session it is counted as one click.MonthlyInteger
category_onsite_search_top_keywords_organic_clicks_shareFor each keyword, the percentage of organic clicks in the selected domain, category and time frame.MonthlyDouble
category_onsite_search_top_keywords_paid_clicks_shareFor each keyword, the percentage of paid clicks in the selected domain, category and time frame.MonthlyDouble
category_onsite_search_top_keywords_top_brandFor each keyword, the brand which received the most clicks in the selected category, domain and time frame.MonthlyInteger
category_onsite_search_top_keywords_top_brand_shareFor each keyword, percent of clicks the top brand received in the selected category and time frame.MonthlyDouble

Top products in brands

Table URL: https://api.similarweb.com/v3/batch/shopper_products_brand/request-report

Primary keys:domain, brands

Metric NameDescriptionSupported GranularityType
brand_sales_performance_top_products_product_viewsThe number of unique views for the top products by the selected brand in the selected domain and category.MonthlyInteger
brand_sales_performance_top_products_revenueThe amount of revenue generated by the top products by the selected brand in the selected domain and category.MonthlyIntege
brand_sales_performance_top_products_units_soldThe number of units sold for the top products by the selected brand in the selected domain and category.MonthlyInteger
brand_sales_performance_top_products_average_unit_priceThe average unit price of top products by the selected brand in the selected domain and category.MonthlyDouble
brand_sales_performance_top_products_reviewsThe number of reviews for the top products by the selected brand in the selected domain and category.MonthlyInteger
brand_sales_performance_top_products_ratingThe rating of the top products by the selected brand in the selected domain and category.MonthlyDouble

Shopper Top Keywords Brand

Table URL: https://api.similarweb.com/v3/batch/shopper_keywords_brand/request-report

Primary keys:domain, category_id, brands

Metric NameDescriptionSupported GranularityType
brand_onsite_search_top_keywords_total_clicksFor each keyword, the number of unique clicks on products in the selected domain, category and time frame. If a consumer clicked on the same product twice in the same 30-min session it is counted as one click.MonthlyInteger
brand_onsite_search_top_keywords_brand_clicksFor each keyword, the number of unique clicks on the selected brand's products in the selected domain, category and time frame. If a consumer clicked on the same product twice in the same 30-min session it is counted as one click.MonthlyInteger
brand_onsite_search_top_keywords_brand_shareFor each keyword, percent of clicks on the selected brand’s products in the selected domain and time frame.MonthlyFloat
brand_onsite_search_top_keywords_brand_organic_clicks_shareFor each keyword, the percentage of organic clicks on the selected brand's products in the selected domain, category and time frame.MonthlyDouble
brand_onsite_search_top_keywords_brand_paid_clicks_shareFor each keyword, the percentage of paid clicks on the selected brand's products in the selected domain, category, and time frame.MonthlyDouble

👍

The download link will remain valid for 30 days. We recommend saving these for a certain time period just in case you will need our assistance to troubleshoot any issue that may occur.

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