On-Site Search Conversion (OSS) - Desktop

Discover the phrases consumers use when searching on specific websites and segments. This dataset helps identify trends in consumer behavior by analyzing search phrases across domains and segments.

Using OSS in the Batch API allows you to unlock new insights, such as:

  • Find Search Phrases by Segment or Domain: Identify the leading phrases being searched within a specific domain or domain segment. View the full list of available segments here.
  • Search by Phrases to Discover Domains: Find new domains where the phrases of interest are being used.

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Note:

Amazon domains and segments are not supported in this dataset. For Amazon-specific data, please contact your account manager about the Shopper Intelligence solution.

Sample Requests:

{
  "delivery_information": {
    "response_format": "csv"
  },
  "report_query": {
    "tables": [
      {
        "vtable": "oss_phrase_conversion",
        "granularity": "monthly",
        "latest": true,
        "filters": {
          "countries": [
            "US"
          ],
          "segment_ids": [
            "airbnb.com#"
          ]
        },
        "metrics": [
          "oss_phrase_sector",
          "oss_phrase_rank",
          "oss_phrase_conversion_rate",
          "oss_phrase_visits",
          "oss_phrase_converted_visits"
        ],
        "paging": {"limit": 10}
      }
    ]
  }
}


{
  "delivery_information": {
    "response_format": "csv"
  },
  "report_query": {
    "tables": [
      {
        "vtable": "oss_phrase_conversion",
        "granularity": "monthly",
        "latest": true,
        "filters": {
          "countries": [
            "US"
          ],
          "oss_phrase_terms": [ 
            "running shoes",
          ]
        },
        "metrics": [
          "oss_phrase_sector",
          "oss_phrase_rank",
          "oss_phrase_conversion_rate",
          "oss_phrase_visits",
          "oss_phrase_converted_visits"
        ],
        "paging": {"limit": 10}
      }
    ]
  }
}


Dataset: OSS Phrase Conversion

Metric NameDescriptionSupported GranularityType
oss_phrase_sectorThe sector to which the domain/segment belongs to.MonthlyString
oss_phrase_rankThe rank of a search phrase among all searched phrases under a given domain or segment.MonthlyInteger
oss_phrase_conversion_ratePercentage of visits that included at least one on-site search with this phrase and ended with conversion.MonthlyDouble
oss_phrase_visitsNumber of visits that included at least one on-site search with this phrase.MonthlyDouble
oss_phrase_converted_visitsNumber of visits that included at least one on-site search with this phrase and ended with conversion.MonthlyDouble
  • Filters and Parameters:
FiltersTypeDescription
domainslistList of websites of interest.
countrieslistList of countries of interest.
segment_idslistDomain and segment combination (e.g., airbnb.com#Experiences). Get the full segment list here.
oss_phrase_termslistAn exact keyword that was searched on a site.
sectorslistA group of domains or segments within a specific category (e.g. Flights, Cosmetics/Beauty)