On-Site Search Conversion (OSS) - Desktop
Discover the phrases consumers use when searching on specific websites and segments. This dataset helps identify trends in consumer behavior by analyzing search phrases across domains and segments.
Using OSS in the Batch API allows you to unlock new insights, such as:
- Find Search Phrases by Segment or Domain: Identify the leading phrases being searched within a specific domain or domain segment. View the full list of available segments here.
- Search by Phrases to Discover Domains: Find new domains where the phrases of interest are being used.
Note:
Amazon domains and segments are not supported in this dataset. For Amazon-specific data, please contact your account manager about the Shopper Intelligence solution.
Sample Requests:
{
"delivery_information": {
"response_format": "csv"
},
"report_query": {
"tables": [
{
"vtable": "oss_phrase_conversion",
"granularity": "monthly",
"latest": true,
"filters": {
"countries": [
"US"
],
"segment_ids": [
"airbnb.com#"
]
},
"metrics": [
"oss_phrase_sector",
"oss_phrase_rank",
"oss_phrase_conversion_rate",
"oss_phrase_visits",
"oss_phrase_converted_visits"
],
"paging": {"limit": 10}
}
]
}
}
{
"delivery_information": {
"response_format": "csv"
},
"report_query": {
"tables": [
{
"vtable": "oss_phrase_conversion",
"granularity": "monthly",
"latest": true,
"filters": {
"countries": [
"US"
],
"oss_phrase_terms": [
"running shoes",
]
},
"metrics": [
"oss_phrase_sector",
"oss_phrase_rank",
"oss_phrase_conversion_rate",
"oss_phrase_visits",
"oss_phrase_converted_visits"
],
"paging": {"limit": 10}
}
]
}
}
Dataset: OSS Phrase Conversion
- Table URL: https://api.similarweb.com/batch/v4/request-report
- vtable: "oss_phrase_conversion"
- Primary keys: domains, countries, segment_id, search_term
- Optional keys: sector
- Metrics:
| Metric Name | Description | Supported Granularity | Type |
|---|---|---|---|
| oss_phrase_sector | The sector to which the domain/segment belongs to. | Monthly | String |
| oss_phrase_rank | The rank of a search phrase among all searched phrases under a given domain or segment. | Monthly | Integer |
| oss_phrase_conversion_rate | Percentage of visits that included at least one on-site search with this phrase and ended with conversion. | Monthly | Double |
| oss_phrase_visits | Number of visits that included at least one on-site search with this phrase. | Monthly | Double |
| oss_phrase_converted_visits | Number of visits that included at least one on-site search with this phrase and ended with conversion. | Monthly | Double |
- Filters and Parameters:
| Filters | Type | Description |
|---|---|---|
| domains | list | List of websites of interest. |
| countries | list | List of countries of interest. |
| segment_ids | list | Domain and segment combination (e.g., airbnb.com#Experiences). Get the full segment list here. |
| oss_phrase_terms | list | A phrase or permutation (e.g., "united states" can result in "united states", "united", "states"). |
| sectors | list | A group of domains or segments within a specific category (e.g. Flights, Cosmetics/Beauty) |
Updated about 8 hours ago