Similarweb MCP Overview
Plug Similarweb data directly into your AI workflows
Overview
The Similarweb Model Context Protocol (MCP) Server provides seamless access to Similarweb's digital intelligence datasets through a standardized protocol. This integration enables AI assistants like Claude to directly access web analytics, traffic data, and competitive intelligence metrics without custom implementation requirements.
What is MCP?
The Model Context Protocol (MCP) is an open standard that creates universal connections between AI applications and external data sources. Think of it as a standardized adapter that allows AI assistants like Claude to securely interact with business tools and datasets through natural language requests.
Getting Started
The Similarweb MCP server is pre-configured and ready to use. The integration provides direct access to Similarweb's data through standardized tool calls.
MCP Server Endpoint: https://mcp.similarweb.com
What you'll need
- Similarweb subscription with API access: API-only, Business, or Enterprise plans.
- MCP-compatible client: Claude Desktop, Cursor, or other MCP-enabled application
- API key: Active Similarweb API key (available through your account dashboard)
Available Integrations
The Similarweb MCP server lets you integrate Website Intelligence data into AI tools such as:
- Claude Desktop (read guide)
- Cursor (read guide)
- Zapier
- n8n
If you're interested in connecting Similarweb data to other AI agents and LLM tools through MCP, reach out to Similarweb Support and we'll assist you.
Available Web Metrics
| Tool Name | Description | Available Metrics |
|---|---|---|
| Traffic and Engagement | Get traffic and engagement metrics over time for a specific website | visits, average_visit_duration, pages_per_visit, bounce_rate, page_views, unique_visitors, new_users, returning_users |
| Traffic Sources | Get traffic metrics broken down by marketing channels (direct, display ads, mail, organic search, paid search, referrals, and social) | visits, average_visit_duration, pages_per_visit, bounce_rate |
| Website Rank | Get website rank over time for a specific website | country_rank, category, category_rank |
| Subdomains | Get subdomain traffic share data for a website | subdomain, share |
| Similar Sites | Get similar websites for a specific domain, showing domains with similar audience and traffic patterns | rank, affinity, has_adsense |
| Referrals | Get incoming or outgoing referral websites for a specific website, showing traffic sources or destinations | share, change |
| Audience Interests | Get audience-interests (also-visited websites) for a specific website | affinity, overlap, pop_change, has_adsense, domain |
| Audience Overlap | Get audience overlap data by comparing between 2 to 5 websites | overlap, union |
| Deduplicated Audience | Get deduplicated audience metrics for a specific website | total_deduplicated_audience, desktop_only_audience_share, desktop_only_audience_visitors, mobile_web_only_audience_share, mobile_web_only_audience_visitors, desktop_and_mobile_web_audience_share, desktop_and_mobile_web_audience_visitors |
| Leading Folders | Get leading folders traffic share data for a specific website | folder, share, change |
| Popular Pages | Get popular pages metrics for a specific website | share, change |
| PPC Spend | Get money spent monthly on paid search advertising for a specific website | ppc_spend |
| Segment Traffic and Engagement | Get traffic and engagement metrics over time for a specific segment of a website | visits, bounce_rate, page_views, average_visit_duration, pages_per_visit, share, unique_visitors |
| Segment Traffic Sources | Get segment traffic and engagement metrics over time for a specific segment of a website, broken down by marketing channels | visits, bounce_rate, page_views, average_visit_duration, pages_per_visit |
| Ad Networks | Get incoming or outgoing ad networks data for a specific website | share, visits |
| Geography | Get traffic and engagement metrics over time for a specific website, broken down by country | country, country_name, rank, share, visits, average_visit_duration, pages_per_visit, bounce_rate |
| Technologies | Get current technologies used by a specific domain | sub_category, pricing_model, description, first_seen_date |
| Demographics | Get demographics metrics for a specific website | age_18_to_24_share, age_25_to_34_share, age_35_to_44_share, age_45_to_54_share, age_55_to_64_share, age_65_plus_share, male_share, female_share |
| Traffic by Demographics | Get traffic metrics for a certain demographics group | share, pages_per_visit, bounce_rate, visit_duration |
Available App Metrics
| Tool Name | Description | Available Metrics |
|---|---|---|
| App Install Penetration | Get the percentage of devices in a specific country with the app installed | installs % |
| App Store Rank | Get app store rank over time for a specific mobile app | Android and iOS store ranks |
| App Details | Get detailed information about a mobile app by its ID | title, image, publisher, price, main category, main category ID, and rating |
Data Credits & Usage
MCP uses the same data credits as standard API calls. Credit consumption varies based on your prompts and which data endpoints the AI agent accesses. More complex queries that pull multiple data types will consume more credits accordingly.
Example Use Cases and Prompts
Competitive Analysis Dashboard
Create a competitive analysis dashboard for [your-domain.com] vs. [competitor1.com], [competitor2.com], and [competitor3.com]. Include:
- Traffic volume and growth trends (last 6 months)
- Audience demographics and geographic distribution
- Traffic source breakdown and channel performance
- Popular content and site structure comparison
- Technology stack and advertising analysis
Provide strategic recommendations based on the data.
Marketing Channels Optimization
Break down traffic sources for [domain.com] compared to industry benchmarks:
- Organic vs. paid search performance
- Social media and referral effectiveness
- Direct traffic trends and brand awareness
- Channel optimization recommendations
Industry Analysis
Research the [industry/category] market:
- Identify top 10 websites by traffic volume
- Analyze audience overlap between market leaders
- Examine geographic distribution patterns
- Assess competitive positioning opportunities for [your-domain.com]
Important Disclaimers
AI-generated insights and recommendations based on Similarweb MCP-delivered data or any AI-generated outputs may be:
- Incomplete, inaccurate, subject to omissions, or contextually limited based on the specific request parameters, the scope of data provided, or system behavior.
- Subject to AI interpretation and may not reflect all nuances, limitations, or the evolving nature of the underlying data.
Use of the MCP Server and any AI-generated outputs is at the user’s sole risk.
Similarweb does not guarantee and expressly disclaims all warranties, including accuracy, completeness, reliability, fitness for a particular purpose, or merchantability of MCP-delivered data or any AI-generated outputs or recommendations and shall not be responsible or liable, for any business outcomes, decisions, actions, losses, damages, or other consequences arising out of or relating to reliance upon MCP-delivered data or any AI-generated outputs or recommendations.
Updated about 3 hours ago