Conversion Analysis (Site level) - All Traffic
Understand how effective websites are at converting visits. The Conversion Analysis dataset reveals key performance metrics such as converted visits and conversion rates, helping you benchmark competitors and optimize your digital strategy.
Using Conversion Analysis in the Batch API allows you to uncover valuable insights, such as:
- Benchmark Conversion Rates Across Industries or Domains: Compare how well different websites convert traffic across various industries or specific competitors
- Track Conversion Trends Over Time: Analyze how conversion performance evolves month-over-month to identify seasonality, campaign impact, or optimization opportunities.
Note
This dataset provides All traffic metrics at the domain level only. It does not support analysis of specific site sections within a domain.
Sample Requests
{
"delivery_information": {
"response_format": "csv"
},
"report_query": {
"tables": [
{
"vtable": "site_conversion",
"granularity": "monthly",
"latest": true,
"filters": {
"countries": [
"US"
],
"domains": [
"aliexpress.com"
]
},
"metrics": [
"site_sector",
"total_site_visits",
"total_site_converted_visits",
"total_site_conversion_rate"
],
"paging": {"limit": 10}
}
]
}
}
Dataset: Conversion Analysis (Site level) - All Traffic
- Table URL: https://api.similarweb.com/batch/v4/request-report
- vtable: "site_conversion"
- Primary keys: domains, countries
- Optional keys: sector
- Metrics:
Metric Name | Description | Supported Granularity | Type |
---|---|---|---|
site_sector | The sector to which the domain belongs | Monthly | String |
total_site_visits | All traffic visits to the whole site | Monthly | Double |
total_site_converted_visits | All traffic visits that ended up on a ‘Thank You’ page | Monthly | Double |
total_site_conversion_rate | Percentage that refers to the number of All traffic visits that ended up on a ‘Thank You’ page divided by the number of All traffic visits to the whole site | Monthly | Double |
- Filters and Parameters:
Filters | Type | Description |
---|---|---|
domains | list | List of websites of interest. |
countries | list | List of countries of interest. |
Updated 22 days ago