Conversion Analysis (Site level)

Understand how effective websites are at converting visits. The Conversion Analysis dataset reveals key performance metrics such as converted visits and conversion rates, helping you benchmark competitors and optimize your digital strategy.

Using Conversion Analysis in the Batch API allows you to uncover valuable insights, such as:

Benchmark Conversion Rates Across Industries or Domains: Compare how well different websites convert traffic across various industries or specific competitors
Track Conversion Trends Over Time: Analyze how conversion performance evolves month-over-month to identify seasonality, campaign impact, or optimization opportunities.

Note

This dataset provides All traffic metrics at the domain level only. It does not support analysis of specific site sections within a domain.

Sample Requests

{
  "delivery_information": {
    "response_format": "csv"
  },
  "report_query": {
    "tables": [
      {
        "vtable": "site_conversion",
        "granularity": "monthly",
        "latest": true,
        "filters": {
          "countries": [
            "US"
          ],
          "domains": [
            "aliexpress.com"
          ]
        },
        "metrics": [
          "site_sector",
          "total_site_visits",
          "total_site_converted_visits",
          "total_site_conversion_rate"
        ],
        "paging": {"limit": 10}
      }
    ]
  }
}

Dataset: Conversion Analysis (Site level) - All Traffic

Table URL: https://api.similarweb.com/batch/v4/request-report
vtable: "site_conversion"
Primary keys: domains, countries
Optional keys: sector
Metrics:

Metric Name	Description	Supported Granularity	Type
site_sector	The sector to which the domain belongs	Monthly	String
total_site_visits	All traffic visits to the whole site	Monthly	Double
total_site_converted_visits	All traffic visits that ended up on a ‘Thank You’ page	Monthly	Double
total_site_conversion_rate	Percentage that refers to the number of All traffic visits that ended up on a ‘Thank You’ page divided by the number of All traffic visits to the whole site	Monthly	Double

Filters and Parameters:

Filters	Type	Description
domains	list	List of websites of interest.
countries	list	List of countries of interest.