Use Website Demographics and audience interests to gain valuable insights into the audiences visiting your website, your competitors' websites, and your industry.
Data credits are Similarweb's currency. Each result (cell) in a report costs one data credit. Each metric value for audience overlap domains accounts for 1 credit + 1 credit for each domain revealed.
As pricing may vary from report to report you can estimate the total credit amount for each report generated by our Request-Validate endpoint.
*Note - if there are no results, no credits are charged.
Batch API and REST API have different Keys
Make sure you're using the correct API Key with the query
Example request:
POST https://api.similarweb.com/v3/batch/audience_interests/request-report
{
"domains":[
"amazon.com", "ebay.com"
],
"countries": ["GB"],
"metrics":[
"desktop_audience_interests_affinity",
"desktop_audience_interests_overlap",
"mobile_audience_interests_affinity",
"mobile_audience_interests_overlap"
],
"start_date": "2022-12",
"end_date": "2023-06",
"granularity": "monthly",
"subdomains":true,
"delivery_method": "download_link",
"response_format": "csv"
}
POST https://api.similarweb.com/v3/batch/demographics/request-report
{
"domains":[
"amazon.com", "ebay.com"
],
"countries": ["GB"],
"age_group": ["25-34","18-24"],
"genders": ["male"],
"metrics":[
"demographics_share",
"demographics_avg_visit_duration",
"demographics_bounce_rate",
"demographics_pages_per_visit"
],
"start_date": "2022-12",
"end_date": "2023-06",
"granularity": "monthly",
"subdomains":true,
"delivery_method": "download_link",
"response_format": "csv"
}
Demographics
Table URL: https://api.similarweb.com/v3/batch/demographics/request-report
Primary Keys: domains, countries
Optional keys: age_groups, genders
Available Age groups: 18-24, 25-34, 35-44, 45-54, 55-64, 65+
Available Gender: Male, Female
| Metric Name | Description | Supported Granularity | Type |
|---|---|---|---|
| demographics_share | Returns the total traffic share for a given domain and demographics criteria (age+gender) | Monthly | Double |
| demographics_avg_visit_duration | Returns the total average visit duration (in seconds) for a given domain and demographics criteria (age+gender) | Monthly | Double |
| demographics_bounce_rate | Returns the total bounce rate for a given domain and demographics criteria (age+gender) | Monthly | Double |
| demographics_pages_per_visit | Returns the total pages per visit for a given domain and demographics criteria (age+gender) | Monthly | Double |
Audience Interests Table:
Table URL: https://api.similarweb.com/v3/batch/audience_interests/request-report
Primary Keys: domains, countries
| Metric Name | Description | Supported Granularity | Type |
|---|---|---|---|
| desktop_audience_interests_affinity, mobile_audience_interests_affinity | Returns a list of websites that were frequently visited across desktop / mobile by the same visitors of a given domain within the browsing session along with their affinity score. | Monthly | Double |
| desktop_audience_interests_overlap, mobile_audience_interests_overlap | Returns the percentage of visitors that visits a domain and also the other domain across desktop / mobile. | Monthly | Double |