Websites Audience & Demographics Dataset

Use Website Demographics and audience interests to gain valuable insights into the audiences visiting your website, your competitors' websites, and your industry.

👨‍🏫
Data credits are Similarweb's currency. Each result (cell) in a report costs one data credit. Each metric value for audience overlap domains accounts for 1 credit + 1 credit for each domain revealed.
As pricing may vary from report to report you can estimate the total credit amount for each report generated by our Request-Validate endpoint.
*Note - if there are no results, no credits are charged.

📘
Batch API and REST API have different Keys
Make sure you're using the correct API Key with the query

Example request:

{
  "delivery_information": {
    "response_format": "csv",
    "delivery_method_params": {
      "retention_days": 60
    }
  },
  "report_query": {
    "tables": [
      {
        "vtable": "audience_interests",
        "granularity": "monthly",
        "filters": {
          "domains": [
            "similarweb.com",
            "google.com"
          ],
          "countries": [
            "WW",
            "US"
          ]
        },
        "metrics": [
          "desktop_audience_interests_affinity",
          "desktop_audience_interests_overlap",
          "mobile_audience_interests_affinity",
          "mobile_audience_interests_overlap"
        ],
        "start_date": "2024-06",
        "end_date": "2024-06"
      }
    ]
  }
}

{
  "delivery_information": {
    "response_format": "csv",
    "delivery_method_params": {
      "retention_days": 60
    }
  },
  "report_query": {
    "tables": [
      {
        "vtable": "demographics",
        "granularity": "monthly",
        "filters": {
          "domains": [
            "similarweb.com",
            "google.com"
          ],
          "countries": [
            "WW",
            "US"
          ],
          "age_groups": [
            "18-24",
            "25-34",
            "35-44",
            "45-54",
            "55-64",
            "65+"
          ],
          "gender": [
            "male",
            "female"
          ]
        },
        "metrics": [
          "demographics_avg_visit_duration",
          "demographics_bounce_rate",
          "demographics_pages_per_visit",
          "demographics_share"
        ],
        "start_date": "2024-06",
        "end_date": "2024-06"
      }
    ]
  }
}

Demographics

Table URL: https://api.similarweb.com/batch/v4/request-report

vtable: "demographics"

Primary Keys: domains, countries

Optional keys: age_groups, genders

Available Age groups: 18-24, 25-34, 35-44, 45-54, 55-64, 65+

Available Gender: Male, Female

Metric Name	Description	Supported Granularity	Type
demographics_share	Returns the total traffic share for a given domain and demographics criteria (age+gender)	Monthly	Double
demographics_avg_visit_duration	Returns the total average visit duration (in seconds) for a given domain and demographics criteria (age+gender)	Monthly	Double
demographics_bounce_rate	Returns the total bounce rate for a given domain and demographics criteria (age+gender)	Monthly	Double
demographics_pages_per_visit	Returns the total pages per visit for a given domain and demographics criteria (age+gender)	Monthly	Double

Audience Interests Table:

Table URL: https://api.similarweb.com/batch/v4/request-report

vtable: "audience_interests"

Primary Keys: domains, countries

Metric Name	Description	Supported Granularity	Type
desktop_audience_interests_affinity, mobile_audience_interests_affinity	Returns a list of websites that were frequently visited across desktop / mobile by the same visitors of a given domain within the browsing session along with their affinity score.	Monthly	Double
desktop_audience_interests_overlap, mobile_audience_interests_overlap	Returns the percentage of visitors that visits a domain and also the other domain across desktop / mobile.	Monthly	Double

Websites Audience & Demographics Dataset

👨‍🏫
Data credits are Similarweb's currency. Each result (cell) in a report costs one data credit. Each metric value for audience overlap domains accounts for 1 credit + 1 credit for each domain revealed.

📘
Batch API and REST API have different Keys

Demographics

Audience Interests Table:

👨‍🏫Data credits are Similarweb's currency. Each result (cell) in a report costs one data credit. Each metric value for audience overlap domains accounts for 1 credit + 1 credit for each domain revealed.

📘Batch API and REST API have different Keys

Demographics

Audience Interests Table:

👨‍🏫
Data credits are Similarweb's currency. Each result (cell) in a report costs one data credit. Each metric value for audience overlap domains accounts for 1 credit + 1 credit for each domain revealed.

📘
Batch API and REST API have different Keys