Apps Dataset

View key app usage, audience, and ranking metrics to evaluate app performance and benchmark your app's performance against competitors. This dataset is utilizing multiple tables.

📘

Batch API and REST API have different Keys

Make sure you're using the correct API Key with the query

Example Request:

{
  "delivery_information": {
    "response_format": "csv",
    "delivery_method_params": {
      "retention_days": 60
    }
  },
  "report_query": {
    "tables": [
      {
        "vtable": "apps",
        "granularity": "monthly",
        "filters": {
          "apps": [
            "com.facebook.katana",
            "284882215"
          ],
          "countries": [
            "WW",
            "US"
          ]
        },
        "metrics": [
          "apps_avg_total_usage_time_per_user",
          "apps_avg_usage_time_per_session",
          "apps_daily_active_users_android",
          "apps_daily_active_users_ios",
          "apps_demographics_age_18_to_24_percentage",
          "apps_demographics_age_25_to_34_percentage",
          "apps_demographics_age_35_to_44_percentage",
          "apps_demographics_age_45_to_54_percentage",
          "apps_demographics_age_55_plus_percentage",
          "apps_demographics_female_percentage",
          "apps_demographics_male_percentage",
          "apps_downloads",
          "apps_install_penetration",
          "apps_monthly_active_users_android",
          "apps_monthly_active_users_ios",
          "apps_monthly_active_users_standard_android",
          "apps_monthly_active_users_standard_ios",
          "apps_sessions_per_user",
          "apps_unique_installs"
        ],
        "start_date": "2024-06",
        "end_date": "2024-06"
      }
    ]
  }
}

App Intelligence Table:

vtable: "apps"

Table URL: https://api.similarweb.com/batch/v4/request-report

Primary Keys: apps, country

Metric NameDescriptionSupported GranularityType
apps_daily_active_users_andriodReturns the number of Android devices that have used the app in the selected period of time.DailyDouble
apps_monthly_active_users_standard_android, apps_monthly_active_users_standard_iosReturns the number of devices that have used the app in the selected period of timeMonthlyDouble
apps_unique_installsReturns app unique installs from the store.Monthly, DailyDouble
apps_downloadsReturns the app downloads from the store.Monthly, DailyDouble
apps_sessions_per_userReturns the average number of times each active user opened the app per day.Monthly, DailyDouble
apps_avg_usage_time_per_sessionReturns the average time spent in an app per user per day.Monthly, DailyDouble
apps_avg_total_usage_time_per_userReturns the average total time spent in an app per day.Monthly, DailyDouble
apps_install_penetrationReturns the average percentage of devices in the defined market with the app installed. (Only available for Android)Monthly, DailyDouble
apps_demographics_male_percentage, apps_demographics_female_percentageReturns data on the app user demographics breakdown by gender.MonthlyDouble
apps_demographics_age_18_to_24_percentage, apps_demographics_age_25_to_34_percentage, apps_demographics_age_35_to_44_percentage, apps_demographics_age_45_to_54_percentage, apps_demographics_age_55_plus_percentageReturns data on the app user demographics breakdown by age.MonthlyDouble
apps_retention_androidMeasures the percentage of new Android users who are still active 30 days after their initial session, helping to assess user loyalty and the effectiveness of engagement strategies.MonthlyDouble
apps_ranking_history_androidTracks the historical placement of an app in the Android app store’s rankings, allowing you to correlate changes in ranking with app updates, marketing efforts, or external events.DailyDouble
apps_ranking_history_iosTracks the historical placement of an app in the iOS app store’s rankings, allowing you to correlate changes in ranking with app updates, marketing efforts, or external events.DailyDouble

Web-App Cross Usage:

https://api.similarweb.com/batch/v4/request-report

vtable: "web_app_cross_use"

Primary Keys: apps, country

Metric NameDescriptionSupported GranularityType
app_web_affinityReturns for each app the value by which the app’s users are X time more likely to visit a website, compared to the general populationMonthlyDouble
app_web_cross_usageReturns for each app, the probability that an app’s users have visited a websiteMonthlyDouble
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