Websites Dataset (Traffic and Engagement)

The Websites dataset offers a comprehensive analysis of website traffic and user engagement. It encompasses various metrics that provide insights into how visitors interact with websites, both on desktop and mobile platforms. This dataset is crucial for understanding website performance, audience behavior, and digital marketing effectiveness.

Traffic and Engagement are the fundamental data points of Similarweb - allowing our customers to have the digital measures of the world at the palm of their hands.

The Dataset is utilizing multiple tables.

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When generating a report, make sure all metrics are supported by same granularity as the requested report.

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Data credits are Similarweb's currency. Each result (cell) in a report costs one data credit.

As pricing may vary from report to report you can estimate the total credit amount for each report generated by our Request-Validate endpoint.

*Note - if there are no results, no credits are charged.

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Batch API and REST API have different Keys

Make sure you're using the correct API Key with the query

Traffic & Engagement Table:

Table URL: https://api.similarweb.com/v3/batch/traffic_and_engagement/request-report

Primary Keys: domains, countries

Metric NameDescriptionSupported GranularityType
all_traffic_visits, desktop_visits, mobile_visitsReturns estimated number of visits for the domain.Monthly, Weekly, DailyDouble
all_page_views, desktop_page_views, mobile_page_viewsReturns the total number of pageviews for the selected domain.DailyDouble
all_traffic_pages_per_visit, desktop_pages_per_visit, mobile_pages_per_visitReturns the average page views per visit for the given domain.Monthly, Weekly, DailyDouble
all_traffic_average_visit_duration, desktop_average_visit_duration, mobile_average_visit_durationReturns the average visit duration on the given domain (in seconds).Monthly, Weekly, DailyDouble
all_traffic_bounce_rate, desktop_bounce_rate, mobile_bounce_rateReturns the bounce rate for the given domain.Monthly, Weekly, DailyDouble
deduplicated_audienceReturns the average number of individuals who visited across desktop and mobile.MonthlyDouble
desktop_unique_visitors, mobile_unique_visitorsReturns unique desktop/mobile visitors.Monthly, DailyDouble
desktop_vs_mobile_splitReturns desktop vs. mobile web traffic share split. This metric costs 2 data points (desktop and mobile).MonthlyDouble
desktop_ppc_spend_usd, mobile_ppc_spend_usdReturns an estimation of the domain spending on PPC search terms on desktop/mobile.MonthlyDouble
desktop_new_visitorsReturns the unique users that were not spotted visiting the site for at least three months, the remaining visitors are returning visitors.MonthlyDouble
desktop_returning_visitorsReturns the unique users that were not spotted visiting the site for at least three months, the remaining visitors are returning visitors.MonthlyDouble
global_rankReturns SimilarWeb's monthly Global Rank for a given domain.MonthlyInteger
country_rankReturns SimilarWeb's monthly Country Rank for a given domain.MonthlyInteger
category_rank_newReturns the Global Rank within its given category.MonthlyInteger
categoryReturns the top category associated with the domain.MonthlyString

Marketing Channels:

Returns the overview of traffic sources driving traffic to the domain broken down by source type and traffic share.

Table URL: https://api.similarweb.com/v3/batch/marketing_channels/request-report

Traffic channels available: organic_search, direct, paid_search, referrals, display_ads, social, mail, search

Primary Keys: domains, countries, channels

Metric NameDescriptionSupported GranularityType
desktop_marketing_channels_visits, mobile_marketing_channels_visitsReturns the overview of traffic sources by visits for desktop/mobile sources.Monthly. For Desktop daily and weekly as wellDouble
desktop_marketing_channels_share, mobile_marketing_channels_shareReturns the overview of traffic sources by share for desktop/mobile sources.Monthly. For Desktop - daily and weekly as wellDouble

Similar sites:

Table URL: https://api.similarweb.com/v3/batch/similar_sites/request-report

Primary Keys: domain1, domain2

Metric NameDescriptionSupported GranularityType
site_affinityReturns a similarity grade of two websites (Similar sites).MonthlyDouble

Website description:

Table URL: https://api.similarweb.com/v3/batch/website/request-report

Primary Keys: domains

Metric NameDescriptionSupported GranularityType
descriptionReturns The meta description of a website.MonthlyArray
online_revenueReturns the estimated online revenue in USD (e-commerce sites only)MonthlyArray

Desktop top geo:

Table URL: https://api.similarweb.com/v3/batch/desktop_top_geo/request-report

Primary Key: domain

Metric NameDescriptionSupported GranularityType
desktop_top_geoReturns the desktop traffic share broken down by the top 10 countries driving traffic to the website, between the selected dates (min. 1 month). The countries are represented by their two-letter country codes.MonthlyArray

Traffic Sources:

Table URL: https://api.similarweb.com/v3/batch/traffic_sources/request-report

Primary Keys: domains, countries

Traffic sources available: organic_search, direct, paid_search, referrals, display_ads, social, mail, search

Metric NameDescriptionSupported GranularityType
desktop_traffic_source_shareReturns the distinct sources driving traffic to websites. For example: youtube, Google UK, facebook, Bing and more.MonthlyArray
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