Websites Dataset (Traffic and Engagement)

Traffic and Engagement are the fundamental data points of Similarweb - allowing our customers to have the digital measures of the world at the palm of their hands.

The Dataset is utilizing multiple tables.

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When generating a report, make sure all metrics are supported by same granularity as the requested report.

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Data credits are Similarweb's currency. Each result (cell) in a report costs one data credit.

As pricing may vary from report to report you can estimate the total credit amount for each report generated by our Request-Validate endpoint.

*Note - if there are no results, no credits are charged.

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Batch API and REST API have different Keys

Make sure you're using the correct API Key with the query

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For more information about website datasets, click here

Traffic & Engagement Table:

vtable: "traffic_and_engagement"

Table URL: https://api.similarweb.com/batch/v4/request-report

Primary Keys: domains, countries

Marketing Channels:

Returns the overview of traffic sources driving traffic to the domain broken down by source type and traffic share.

vtable: "marketing_channels"

Table URL: https://api.similarweb.com/batch/v4/request-report

Traffic channels available: organic_search, direct, paid_search, referrals, display_ads, social, mail, search

Primary Keys: domains, countries, channels

Similar sites:

Table URL: https://api.similarweb.com/batch/v4/request-report

vtable: "similar_sites"

Primary Keys: domain1, domain2

Website description:

Table URL: https://api.similarweb.com/batch/v4/request-report

vtable: "website"

Primary Keys: domains

Desktop top geo:

Table URL: https://api.similarweb.com/batch/v4/request-report

vtable: "desktop_top_geo"

Primary Key: domain

Traffic Sources:

Primary Keys: domains, countries

Table URL: https://api.similarweb.com/batch/v4/request-report

vtable: "traffic_sources"

Traffic sources available: organic_search, direct, paid_search, referrals, display_ads, social, mail, search