Websites Dataset

Similarweb website traffic dataset API

Traffic and Engagement are the fundamental data points of Similarweb - allowing our customers to have the digital measures of the world at the palm of their hands.

The Dataset is utilizing multiple tables.

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When generating a report, make sure all metrics are supported by same granularity as the requested report.

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Data credits are Similarweb's currency. Each result (cell) in a report costs one data credit.

As pricing may vary from report to report you can estimate the total credit amount for each report generated by our Request-Validate endpoint.

*Note - if there are no results, no credits are charged.

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Batch API and REST API have different Keys

Make sure you're using the correct API Key with the query

Traffic & Engagement Table:

Table URL: https://api.similarweb.com/v3/batch/traffic_and_engagement/request-report

Primary Keys: domains, countries

Metric NameDescriptionSupported GranularityType
all_traffic_visits, desktop_visits, mobile_visitsReturns estimated number of visits for the domain.Monthly, Weekly, DailyDouble
all_page_views, desktop_page_views, mobile_page_viewsReturns the total number of pageviews for the selected domain.DailyDouble
all_traffic_pages_per_visit, desktop_pages_per_visit, mobile_pages_per_visitReturns the average page views per visit for the given domain.Monthly, Weekly, DailyDouble
all_traffic_average_visit_duration, desktop_average_visit_duration, mobile_average_visit_durationReturns the average visit duration on the given domain (in seconds).Monthly, Weekly, DailyDouble
all_traffic_bounce_rate, desktop_bounce_rate, mobile_bounce_rateReturns the bounce rate for the given domain.Monthly, Weekly, DailyDouble
deduplicated_audienceReturns the average number of individuals who visited across desktop and mobile.MonthlyDouble
desktop_unique_visitors, mobile_unique_visitorsReturns unique desktop/mobile visitors.Monthly, DailyDouble
desktop_vs_mobile_splitReturns desktop vs. mobile web traffic share split. This metric costs 2 data points (desktop and mobile).MonthlyDouble
desktop_ppc_spend_usd, mobile_ppc_spend_usdReturns an estimation of the domain spending on PPC search terms on desktop/mobile.MonthlyDouble
desktop_new_visitorsReturns the unique users that were not spotted visiting the site for at least three months, the remaining visitors are returning visitors.MonthlyDouble
desktop_returning_visitorsReturns the unique users that were not spotted visiting the site for at least three months, the remaining visitors are returning visitors.MonthlyDouble
global_rankReturns SimilarWeb's monthly Global Rank for a given domain.MonthlyInteger
country_rankReturns SimilarWeb's monthly Country Rank for a given domain.MonthlyInteger
category_rank_newReturns the Global Rank within its given category.MonthlyInteger
categoryReturns the top category associated with the domain.MonthlyString

Marketing Channels:

Returns the overview of traffic sources driving mobile web traffic to the domain broken down by source type and traffic share.

Table URL: https://api.similarweb.com/v3/batch/marketing_channels/request-report

Traffic sources available: organic_search, direct, paid_search, referrals, display_ads, social, mail, search

Primary Keys: domains, countries

Metric NameDescriptionSupported GranularityType
desktop_marketing_channelsReturns the overview of traffic sources by visits and share for desktop sources.MonthlyArray
mobile_marketing_channelsReturns the overview of traffic sources by visits and share for mobile sources.MonthlyArray

Similar sites:

Table URL: https://api.similarweb.com/v3/batch/similar_sites/request-report

Primary Keys: domain1, domain2

Metric NameDescriptionSupported GranularityType
site_affinityReturns a similarity grade of two websites (Similar sites).MonthlyDouble

Desktop Top Geo:

Table URL: https://api.similarweb.com/v3/batch/desktop_top_geo/request-report

Primary Key: domain

Metric NameDescriptionSupported GranularityType
desktop_top_geoReturns the desktop traffic share broken down by the top 10 countries driving traffic to the website, between the selected dates (min. 1 month). The countries are represented by their two-letter country codes.MonthlyArray

Traffic Sources:

Table URL: https://api.similarweb.com/v3/batch/traffic_sources/request-report

Primary Keys: domains, countries

Traffic sources available: organic_search, direct, paid_search, referrals, display_ads, social, mail, search

Metric NameDescriptionSupported GranularityType
desktop_traffic_source_shareReturns the distinct sources driving traffic to websites. For example: youtube, Google UK, facebook, Bing and more.MonthlyArray
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