get https://api.similarweb.com/v4/keywords//analysis/paid-competitors
The top websites driving paid traffic for a specified keyword or custom keyword list. Includes search volume, CPC, organic vs paid split, and traffic share per website.
| Device | Granularity | Metrics |
|---|---|---|
| desktop | aggregated for the selected month(s), aggregated last 28 days (no daily split) | domain name, traffic share, position, destination URL (if returned), website categories |
To retrieve 'Last 28 days' data, remove the start_date & end_date parameters.
Price
1 hit per request
How to find your Keyword List ID
- Insert your API key into the following endpoint, then use the JSON result: "response" > "keywordgroups" > "id" to retrieve the keyword groups created or shared in your account.
https://api.similarweb.com/v2/keywords/analysis/describe?api_key={similarweb_api_key}.
To retrieve only the Keyword Lists created by your user, add the parameter "&userOnlyGroups=true".
_or- Visit an existing keyword list on the Similarweb platform and extract the ID (e.g. 5dd82db8-3ec5-462c-9699-5aa37a1b71de) from the URL (e.g. https://pro.similarweb.com/#/marketing/keyword/search/999/3m/*5dd82db8-3ec5-462c-9699-5aa37a1b71de/overview
Keyword volume: the average number of monthly searches for the analyzed keyword(s) in Google over the last 12 months.