get https://api.similarweb.com/v4/keywords//analysis/paid-competitors
The top websites driving paid traffic for a specified keyword or custom keyword list. Includes search volume, CPC, organic vs paid split, and traffic share per website.
| Device | Granularity | Metrics |
|---|---|---|
| desktop | aggregated for the selected month(s), aggregated last 28 days (no daily split) | domain name, traffic share, position, destination URL (if returned), website categories |
To retrieve 'Last 28 days' data, remove the start_date & end_date parameters.
Phasing out on 28.02.25
This endpoint will be deprecated as part of the sunsetting of Search 1.0 endpoints on 28.02.2025.
We recommend transitioning to our new Search 3.0 endpoint to ensure uninterrupted usage.
Price
1 hit per request
How to find your Keyword List ID
- Insert your API key into the following endpoint, then use the JSON result: "response" > "keywordgroups" > "id" to retrieve the keyword groups created or shared in your account.
https://api.similarweb.com/v2/keywords/analysis/describe?api_key={similarweb_api_key}.
To retrieve only the Keyword Lists created by your user, add the parameter "&userOnlyGroups=true".
_or- Visit an existing keyword list on the Similarweb platform and extract the ID (e.g. 5dd82db8-3ec5-462c-9699-5aa37a1b71de) from the URL (e.g. https://pro.similarweb.com/#/marketing/keyword/search/999/3m/*5dd82db8-3ec5-462c-9699-5aa37a1b71de/overview
Keyword volume: the average number of monthly searches for the analyzed keyword(s) in Google over the last 12 months.