Keyword Analysis (Paid)

get

https://api.similarweb.com/v4/keywords/{keyword}/analysis/paid-competitors

The top websites driving paid traffic for a specified keyword or custom keyword list. Includes search volume, CPC, organic vs paid split, and traffic share per website.

Recent Requests

Time	Status	User Agent
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Device	Granularity	Metrics
desktop	aggregated for the selected month(s), aggregated last 28 days (no daily split)	domain name, traffic share, position, destination URL (if returned), website categories

To retrieve 'Last 28 days' data, remove the start_date & end_date parameters.

❗️
Phasing out on 28.02.25
This endpoint will be deprecated as part of the sunsetting of Search 1.0 endpoints on 28.02.2025.
We recommend transitioning to our new Search 3.0 endpoint to ensure uninterrupted usage.

📘
Price
1 hit per request

👍
How to find your Keyword List ID

Insert your API key into the following endpoint, then use the JSON result: "response" > "keywordgroups" > "id" to retrieve the keyword groups created or shared in your account.
https://api.similarweb.com/v2/keywords/analysis/describe?api_key={similarweb_api_key}.
To retrieve only the Keyword Lists created by your user, add the parameter "&userOnlyGroups=true".
_or

Visit an existing keyword list on the Similarweb platform and extract the ID (e.g. 5dd82db8-3ec5-462c-9699-5aa37a1b71de) from the URL (e.g. https://pro.similarweb.com/#/marketing/keyword/search/999/3m/*5dd82db8-3ec5-462c-9699-5aa37a1b71de/overview

❗️
Keyword volume: the average number of monthly searches for the analyzed keyword(s) in Google over the last 12 months.

Path Params

keyword

string

required

Defaults to car

Enter a keyword of interest or a keyword list by ID, without brackets {}. Keyword list ids should be prefixed with '*'.

Query Params

api_key

string

required

Defaults to Add_Your_API_KEY

Your Similarweb API key.

start_date

string

Defaults to 2023-01

Start month (format: YYYY-MM)

end_date

string

Defaults to 2023-03

End month (format: YYYY-MM)

country

string

required

Defaults to us

Country filter, as a 2-letter ISO country code, or "world" for worldwide. To see the country filters you have access to, please refer to the Check Capabilities endpoint.

metrics

string

Defaults to traffic,organic-vs-paid,volume,cpc

List of metrics you would like to retrieve data for, separated by commas. Possible values: traffic, organic-vs-paid, volume, CPC. Default is all metrics.

format

string

Defaults to json

[optional] Format in which the reply should be returned. Possible values: 'json' (default) or 'xml'

limit

string

Defaults to 100

[optional] Select the number of results that are returned. Default: 100.

offset

string

[optional] Specify an offset from where to start returning data.

sort

string

[optional] The metric you'd like the results to be ordered by.

asc

string

[optional] The order of results. Enter "true" for ascending, or "false" for descending.

Response

Phasing out on 28.02.25

Price

How to find your Keyword List ID

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