get https://api.similarweb.com/v1/website//audience/new-vs-returning
Returns the absolute number of the new vs. returning users that visit a website.
| Device | Granularity | Metrics |
|---|---|---|
| desktop | monthly, aggregated for the selected month(s) | new users, returning users |
Price
2 data credits per row of result.
This endpoint will be deprecated on June 20, 2025.
We're transitioning from desktop-only data to All Traffic (Desktop & Mobile) for a more comprehensive and accurate view of user behavior. We recommend moving to our new New vs. Returning (All Traffic) endpoint to ensure uninterrupted usage.