New vs. Returning - Desktop

get deprecated

https://api.similarweb.com/v1/website/{domain_name}/audience/new-vs-returning

Returns the absolute number of the new vs. returning users that visit a website.

Device	Granularity	Metrics
desktop	monthly, aggregated for the selected month(s)	new users, returning users

📘
Price
2 data credits per row of result.

❗️
This endpoint will be deprecated on June 20, 2025.
We're transitioning from desktop-only data to All Traffic (Desktop & Mobile) for a more comprehensive and accurate view of user behavior. We recommend moving to our new New vs. Returning (All Traffic) endpoint to ensure uninterrupted usage.

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