New vs. Returning - Desktop

get https://api.similarweb.com/v1/website/{domain_name}/audience/new-vs-returning

Returns the absolute number of the new vs. returning users that visit a website.

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Device	Granularity	Metrics
desktop	monthly, aggregated for the selected month(s)	new users, returning users

📘
Price
2 data credits per row of result.

❗️
This endpoint will be deprecated on June 20, 2025.
We're transitioning from desktop-only data to All Traffic (Desktop & Mobile) for a more comprehensive and accurate view of user behavior. We recommend moving to our new New vs. Returning (All Traffic) endpoint to ensure uninterrupted usage.

Response

Language


xxxxxxxxxx
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curl --request GET \
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     --url 'https://api.similarweb.com/v1/website/amazon.com/audience/new-vs-returning?api_key=Add_Your_API_KEY&start_date=2023-01&end_date=2023-03&country=us' \
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     --header 'accept: application/json'


xxxxxxxxxx
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  }
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{
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"meta": {
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    "request": {
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      "main_domain_only": true,
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      "show_verified": false,
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      "state": null,
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      "format": "json",
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      "domain": "nike.com",
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      "start_date": "2022-01-01",
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      "end_date": "2022-03-31",
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      "country": "us"
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    },
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    "status": "Success",
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    "last_updated": "2022-09-30"
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  },
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  "data": {
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    "nike.com": {
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      "graph": {
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        "2022-01-01": {
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          "new_users": 2015240.236102421,
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          "returning_users": 2859744.731119128
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        },
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        "2022-02-01": {
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          "new_users": 1938247.0203204649,
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          "returning_users": 2838695.734098862