added

New Endpoint - New vs. Returning (All Traffic)

View the endpoint. New vs. Returning now includes both Desktop and Mobile traffic, capturing the most comprehensive and real user behavior across devices.

What's new?

  • More Accurate Insights: Improved methodology ensures more robust data.
  • Expanded Coverage: All Traffic represents a fuller picture of browsing behaviors across platforms.

Why All Traffic?

  • Desktop-only metrics miss key insights—mobile accounts for a large part of online activity.
  • Mobile attracts more new users, while desktop sees more repeat visits (work, research, etc.)
  • Aligning with industry standards to provide a holistic view of audience engagement.