added
New Endpoint - New vs. Returning (All Traffic) REST and Batch API
12 days ago by Pavel Dimshiz
View the endpoint. New vs. Returning now includes both Desktop and Mobile traffic, capturing the most comprehensive and real user behavior across devices.
Also available via Batch API:
- total_returning_visitors
- total_new_visitors
To access these metrics you need to choose the "traffic_and_engagement" vtable.
What's new?
- More Accurate Insights: Improved methodology ensures more robust data.
- Expanded Coverage: All Traffic represents a fuller picture of browsing behaviors across platforms.
Why All Traffic?
- Desktop-only metrics miss key insights—mobile accounts for a large part of online activity.
- Mobile attracts more new users, while desktop sees more repeat visits (work, research, etc.)
- Aligning with industry standards to provide a holistic view of audience engagement.